Every entrepreneur sets out to become rich, successful and famous.

Yet not every one of them becomes that. Though they may work hard to their best, put in long hours they still fail to achieve their target. This is because entrepreneurs sometimes fail to do the most important thing which is required in today’s world: networking.

Nowadays in the corporate and entrepreneurial world the most important thing you need to have is not just the clichéd quality of working hard and following the rules but also how many people you know and how well you know them. This opens doors and leads to opportunities which you would have thought could not be possible on your own. The more people you know; the more they can help you achieve your target, let you know about more opportunities in the market which you wouldn’t be aware off and introduce you to more contacts.

According to the famous top manager Fred Luthans, networking accounts for 48% of the time the most successful managers spent most of their time on in relation to other activities which included 13% traditional management, 28% communication and 11% for human resource management.

Many successful people in different fields acknowledge the importance of networking. From celebrities like Simon Cowell, to actors like Edward Norton to entrepreneurs like Armstrong Williams. Armstrong Williams quoted “Networking is an essential part of building wealth”. Famous US attorney judge is quoted to have said “Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people”

Networking is an art which every entrepreneur must learn to use resourcefully along with their other tasks and activities as well if they wish to be successful.


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